I designed the logo and overall brand aesthetics for my client's startup Midwest apparel and accessories brand. As primary designer, my original graphics and illustrations became the base of the company's product line. In addition, I managed the brand's visual identity across advertising, print collateral and store packaging.
Custom labels, candle box and pottery packaging
Original Wisconsin-themed illustrations and designs with a lively, small town aesthetic. Applications to clothing and accessories, glassware, mugs, and stickers.